Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability.
The movement advocates the payment of a higher price to producers as well as social and environmental standards.
It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.
Organic coffee does not use pesticides or other chemical solutions to solve natural problems of bugs, pests and fungus. Organic methods include building healthy soil through composting, terracing, and inter-cropping. Organic farmers utilize biological pest control. They incorporate shaded trees and various other sustainable agricultural tools for the health of their coffee trees. They are moving towards the sustainability of the soil, water and ecosystem they use.
Cooperatives are associations of varying numbers of small farmers that act as a large business entity in the market striving to maximize the benefits they generate for their members.
We're a small group of professionals working together to formulate ways to empower consumers to make different more socially conscious choices.
In a world over run by propaganda posing as information our goal is to provide simplicity and clarity to products.
We hope to help answer the ever present questions:
"Why should I care?"
"What does it mean to me?"
Positive Environmental Impacts There is evidence that farmers using fair trade practices are often likely to support organic argicultural practices as well because of the economic stability created by stable market prices and partly because the costs of organic farming is shared across mutually benefiting organizations like village cooperatives and local exporters.
Market Price of Coffee
2010 market price for Arabica coffee: 75 cents per pound
2001 market price for Arabica coffee: 45 cents per pound
Fair Trade market price for Arabica coffee: $1.26 per pound
Coffee is an 80 billion dollar industry
Worldwide people drink a total of 7.4 billion cups of coffee every year.
20 million cups are consumed daily with an average of 120 cups annually.
$80 billion US dollars retail value of coffee beans are sold each year, which puts coffee second only to petroleum on a list of the top-selling commodities.
Finland leads the world in coffee consumption with an average of 1459 cups of coffee consumed annually. China consumes the least amount of coffee annually, less than one cup per person per year.